Customer support
Answer repeat questions from your own content, hand over when it matters.
We build digital systems that move businesses forward.
Websites, CRMs, management software, integrations and automation, built around the way your business already works.
Custom-built. Business-focused. Designed to evolve.
How we work
Technology should adapt to your business. Not the other way around.
Generic software asks you to change your process to fit the product. We start from the workflow you already run: who does what, where it stalls, what gets retyped. Then we build the system around it.
- Understand
- Design
- Develop
- Integrate
- Automate
- Scale
Custom website development
Corporate sites, business sites, landing pages, portals and full web applications, built rather than assembled from a theme.
- Performance and Core Web Vitals
- UX designed for the visitor journey
- Technical SEO from the first line
- Conversion-focused structure
- Custom functionality, not plugin stacks
CRM development
Build a CRM from scratch or reshape an existing one until it matches how your team actually sells and supports.
- Lead capture and management
- Customer records and history
- Sales pipelines and stages
- Reporting and dashboards
- Workflow automation
- Communication and integrations
Business management software
Custom operational software for organisations that have outgrown spreadsheets and off-the-shelf tools.
- School and education management
- Internal operations systems
- Data and records management
- Role-based access
- Reporting systems
- Approval and workflow chains
E-commerce development
Custom commerce systems built around your catalogue, your fulfilment and your margins.
- Products and variants
- Orders and customers
- Payments and checkout
- Inventory control
- Reporting
- Integrations and automation
API and system integrations
Make the tools you already pay for talk to each other, in both directions.
- CRM and websites
- Payment gateways
- Messaging and email platforms
- Databases and internal apps
- Third-party and partner APIs
- Webhooks and scheduled syncs
Automation
Every process a person repeats daily is a process software can run instead.
- Lead routing and assignment
- Notifications and alerts
- Data synchronisation between systems
- Scheduled reports
- Customer communication sequences
- CRM and API workflows
AI solutions
AI added to a workflow that benefits from it, not bolted onto the homepage as a badge.
- Support and internal assistants
- Lead qualification
- Content and document processing
- Data analysis and summarisation
- Automated responses
- Intelligent routing inside existing automation
Legacy system modernisation
Keep the business logic that took years to get right. Replace only what is holding it back.
- Customisation of existing PHP and CRM applications
- API layers over older systems
- Modern interfaces on proven backends
- Incremental migration instead of rewrites
- Performance and security hardening
Digital marketing
Development and growth work better when the build and the campaign understand each other.
- SEO and technical SEO
- Landing pages
- Conversion optimisation
- Analytics and tracking
- Content strategy
- Digital campaigns
Your legacy system isn't always the problem.
Years of business logic often live inside older applications. Replacing everything can be expensive, risky and unnecessary.
EchoCrew customises, integrates, optimises and modernises existing PHP, CRM and legacy applications while preserving the logic that already works.
- Legacy systemthe logic you keep
- API layera way in and out
- Modern UIthe part people touch
- Automationthe manual steps removed
- Analyticswhat the data now shows
Turn repetitive work into automated workflows.
A lead arrives on the site, reaches the CRM, triggers a message, updates a record and lands in a report. Nobody retypes it.
- Website
- CRM
- API
- Database
- Automation
- Reports
What gets automated
- Lead creation from every form and channel
- Customer communication at the right moment
- Internal notifications and escalations
- Data synchronisation between systems
- Scheduled and triggered reports
- CRM record updates and stage changes
Add intelligence where it actually matters.
AI belongs inside a workflow it measurably improves. We add it where it reduces handling time or removes a manual reading task, and leave it out where a rule is cheaper and more reliable.
Lead qualification
Score and route enquiries before a person opens them.
Document processing
Read incoming documents and turn them into structured records.
Data analysis
Summarise what changed across your systems this week.
Build it. Launch it. Grow it.
Development and digital growth work better when the technology and the marketing strategy understand each other: the same team owning site speed, structure and what converts.
- SEO
- Technical SEO
- Analytics
- Landing pages
- Conversion optimisation
- Content strategy
- Digital campaigns
Different businesses. Different systems.
- Education
- E-commerce
- Professional services
- Healthcare
- Retail
- Finance
- Startups
- Small and medium business
- Internal operations
Some things we've built
Products and systems built for real operational use: commerce, administration, communication and money movement.
E-commerce platform
EchoCart
A custom e-commerce system for running online commerce end to end: catalogue, customers, orders and the workflows that connect them.
Education management system
School management software
Management software shaped around school administration: records, staff and the operational routines that run a term.
AI, communication and automation
WhatsAppSend AI
A communication system built around modern messaging, with AI and automation handling the repetitive side of business conversations.
Financial management
Money Tracker
A practical interface for organising and tracking financial information, built to stay fast as records accumulate.
Website development
Custom client websites
Purpose-built websites for businesses with different branding, functional and operational requirements.
Modernisation
Legacy system customisation
Existing systems customised, integrated and modernised where a rebuild would have cost more than it returned.
Bring us the problem.
Pick the sentence closest to yours.
What we'd build
Build a custom management system
Spreadsheets stop scaling the moment more than one person edits them. We replace the file with a system that holds the same data with roles, validation, history and reporting, so nobody is emailing version 7 of the sheet.
Start a projectWhat we'd build
Customise or build the CRM
If your team maintains a side spreadsheet next to the CRM, the CRM is wrong. We either reshape the one you own or build one that follows your actual pipeline, stages and handoffs.
Start a projectWhat we'd build
Build the integration layer
Website, CRM, accounts, messaging: each holding a slightly different version of the truth. We connect them with APIs and webhooks so data is entered once and appears everywhere.
Start a projectWhat we'd build
Automate the workflow
Copying records, sending the same follow-up, rebuilding the same report. We map the repeated steps and move them into automated workflows with alerts when something needs a human.
Start a projectWhat we'd build
Modernise it incrementally
Working software is an asset. We modernise in stages (an API layer, then a modern interface, then automation) keeping the business logic that already earns its place.
Start a projectWhat we'd build
Build a web application
Portals, dashboards, quoting tools, booking flows, client areas. The site stops being a brochure and starts doing operational work.
Start a project
Built around your business.
Business first
We solve the business problem first and choose the technology second. That order rarely gets reversed without cost.
Custom by design
Every system starts from your requirements, not from a template that has to be argued into shape.
Integration ready
Systems are built expecting company: APIs, webhooks and clean data contracts from the start.
Automation focused
If a person is doing it the same way every day, it is a candidate for a workflow.
Built to evolve
Your process will change. The system is structured so that change is an edit, not a rebuild.
We choose technology based on the problem.
Technology is a tool, and the business problem comes first. These are tools we reach for often, not the limits of what we work with.
- WordPress
- PHP
- Laravel
- CodeIgniter
- Vue.js
- JavaScript
- jQuery
- Bootstrap
- Tailwind CSS
- MySQL
- REST APIs
- Webhooks
- Git
- GitHub
- Docker
- AI APIs
- Automation platforms
From idea to working system.
-
Discover
Understand the business, the people and where the current process breaks down.
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Plan
Define scope, architecture, data model and what success looks like.
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Design
Shape the interface around the tasks people perform most often.
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Develop
Build the solution in reviewable increments you can see running.
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Integrate
Connect external systems, APIs and existing databases.
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Automate
Remove the repeated manual steps the process no longer needs.
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Launch
Deploy, test with real data and hand over with documentation.
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Improve
Iterate as the business changes and the system grows with it.
About
We build technology around how businesses actually work.
EchoCrew works across both modern and legacy technology. That range matters: it means the recommendation isn't decided by the only stack we know.
The right solution is not always a new application. Sometimes it is a smarter version of what you already have.
- BuildNew systems from a blank repository.
- CustomiseReshape software you already own.
- ConnectIntegrate systems that ignore each other.
- AutomateRetire the repetitive manual steps.
- ModerniseBring legacy applications forward in stages.
- Integrate AIWhere it earns its place in the workflow.
- ImproveStrengthen digital products already running.
- GrowMarketing and optimisation on top of the build.
Before you get in touch
Do you only build websites?
No. EchoCrew develops complete digital systems including CRM platforms, management software, e-commerce, integrations and automation. A website is often one part of the system rather than the whole of it.
Can you customise existing software?
Yes. Customising software you already own is frequently faster and cheaper than replacing it, and we will say so when that is the case.
Can you work with legacy PHP applications?
Yes. Older PHP and CodeIgniter applications are familiar ground. We can extend, integrate, secure and modernise them without a full rewrite.
Can you build a CRM from scratch?
Yes, when an off-the-shelf CRM cannot be shaped to your pipeline. We build around your stages, roles and reporting rather than a generic sales model.
Can you integrate APIs?
Yes: payment gateways, messaging platforms, third-party services and internal applications, in both directions, with webhooks and scheduled syncs where they fit.
Can you automate our existing workflow?
Yes. We map the process first, identify the steps that repeat without judgement, and automate those while keeping people at the decision points.
Do you provide maintenance?
Ongoing maintenance and continued development are available and scoped per project, based on what the system needs once it is live.
Can you integrate AI?
Yes, where it provides a practical business benefit. If a simple rule does the job more reliably, we will recommend the rule.
Where is EchoCrew based?
EchoCrew works with businesses in Siliguri and across North Bengal, and delivers projects remotely for clients elsewhere in India and abroad.
Have a business problem we can build a solution for?
Tell us what you are trying to achieve, what currently isn't working, or what you want to automate. The more specific the problem, the more useful the first reply.
- Based in
- Siliguri, West Bengal
- Hours
- Monday to Saturday, 10:00 to 19:00